The leading retail brands run their in-store marketing on Crosscap.
Eight of North America's most recognized retailers — across active wear, denim, family fashion, and lifestyle — depend on Crosscap to move campaigns from headquarters to the floor.
Across active wear, denim, family fashion, and lifestyle — retail's category leaders run their in-store marketing operations on a single platform.
Retail marketing executes at a faster pace than the rest of retail.
Quarterly seasonal launches. Weekly window changes. Store-by-store merchandising variability. Returns measured in days, not weeks. The operational complexity of retail marketing breaks the systems most retailers use — until they switch.
Six campaigns a year. Six chances to fall behind.
Retail turns seasons faster than most categories — spring, summer, back-to-school, fall, holiday, resort — with each launch requiring a complete refresh of in-store merchandising, signage, and visual standards. Lose three days on launch and you've lost a quarter of the season.
Not every store gets the same materials.
Mall flagships, outlet centers, urban storefronts, suburban centers — each store has different floor space, different fixtures, different visual standards. Sending every store the same kit wastes materials. Sending custom kits manually wastes hours.
A wrong kit in 50 stores is a quiet disaster.
When the wrong window graphic ships to the wrong banner, or when an outlet store gets full-price store materials, the failure mode isn't a refund — it's lost sales over the entire campaign window, plus the operational chaos of a recovery rollout.
Each banner has its own brand. None can be off-brand.
Most retailers operate multiple banners — flagship, outlet, sub-brand, kids — each with distinct visual standards, pricing strategies, and seasonal cycles. Crosscap enforces brand integrity automatically while flexing to each banner's specific operational rhythm.
Faster seasons. Cleaner stores. Real money back.
The retailers who switch to Crosscap consistently report the same three outcomes. The numbers below are the median across our retail customer base.
Faster speed-to-store on seasonal launches
Average reduction in time from campaign approval to materials in store — across the eight retail brands running on Crosscap. The top quartile see 5+ day reductions.
Reduction in print and ship spend
Through DistroPRO's intelligent store profiling — sending the right materials in the right quantities to the right stores. Realized within the first full season of deployment.
Kit accuracy at the print partner
Through KitPRO's barcode and AI camera verification at the assembly line. The wrong-kit-to-wrong-store failure mode that haunts retail marketing teams becomes a solved problem.
Crosscap's DistroPRO allows us to react to the competitive promotional landscape that ultimately improves our store traffic.
The first conversation is about your seasons.
Forty-five minutes with the team running your in-store marketing operation. We'll map your seasonal cycle, identify where the days are being lost between campaign approval and store execution, and show you what closing those gaps would mean for your business.