
Crosscap's DistroPRO Wins the 2026 Pinnacle Award for Technology
Crosscap is proud to announce that DistroPRO has won the 2026 Pinnacle Award in the Technology category, presented by PRINTING United Alliance.
The Pinnacle Award recognizes the most innovative products and technologies shaping the print and retail execution industry, and this year's field was the most competitive yet, with winning entries separated by mere tenths of a point. The Product Awards (Output & Non-Output devices) recognize products that advance the printing industry through exceptional contributions to quality, capability, and productivity.
DistroPRO was built to solve a problem most retailers had accepted as the cost of doing business: the gap between merchandising plans and what actually shows up correctly on the shelf. By connecting merchandising, store operations, marketing, and print partners on a single source of truth, DistroPRO gives retail leaders real-time visibility into what shipped, where it landed, and whether it was set right, across every location in their network.
Retailers operating across 31,000-plus stores in seven verticals now run their in-store execution through Crosscap, choosing it because precision at scale is no longer optional in modern retail.
“This recognition belongs to every retail and print team that's had to fight spreadsheets and email threads just to get a campaign on the shelf correctly. DistroPRO exists because that fight shouldn't be necessary. Winning the Pinnacle Award confirms what our customers already told us: the future of retail execution runs through better technology, not more manual work.”
Print partners are already feeling that shift firsthand. One leading North American print and display vendor reclaimed more than 400 hours a month and cut campaign turnaround from two to three days down to under four hours after implementing DistroPRO.
“DistroPRO stood out immediately: intuitive, scalable, and fully supported. As a retail printer, I can confidently say nothing else compares. We stopped guessing and started printing. It's completely transformed how we serve our clients.”
Read our whitepaper to learn more about how DistroPRO can fix your retail execution gap.

